About us
We’re on a mission to make digital saving effortless for MENA.
Hassaleh is building the easiest way for everyday people to turn spare change into digital assets.
We believe access to modern finance should not be limited to people who already understand exchanges, wallets, charts, and market timing.
Join the waitlistOur values
The principles that guide everything we build.
At Hassaleh, our values are in service of everyday users.
Customer trust first
Trust is hard earned and easily lost. We are building Hassaleh with security, clarity, and user confidence at the center of every decision.
Participation is power
Small amounts matter. We believe everyday users deserve access to digital assets without needing large upfront investments.
Built for the region
Hassaleh is not a Western product copied into MENA. It is being built with the region’s currencies, habits, and financial realities in mind.
First-principles thinking
We do not assume crypto has to stay complicated. We rethink the entry point from the ground up: daily spending, automatic saving, and simple education.
Lean and disciplined
We build with focus. The goal is not to add noise, but to deliver a product people can understand, trust, and use every day.
High performance
We move with urgency, ownership, and a bias for action. If something is confusing, slow, or broken, we fix it.
Our belief
We believe saving should start small, feel automatic, and open the door to digital assets.
Our founders
Built by operators. Shaped by market experience.
Karam Alrafati founded Hassaleh after years of working in technology and investing in crypto. With 8 years of experience leading digital platforms and cross-functional projects, an MBA from DePaul University, and active crypto experience since 2017, Karam has seen both sides of the market: the opportunity digital assets create, and the barriers that keep everyday people out.
Rama Abu Diab leads marketing and brand growth for Hassaleh. With an MBA from DePaul University and a strong business background, Rama is focused on building the trust, clarity, and regional brand presence needed to bring Hassaleh to everyday users.
Different backgrounds. Same mission: make digital saving simple, trusted, and accessible for the region.
Where we’re building
Built between Chicago and Amman. Focused on MENA.
Chicago, USA
Where our journey began. Home to our early team, partners, and global network.
Amman, Jordan
Where we’re growing. Amman is planned as our regional headquarters as we scale across MENA.
Be part of the future of saving in MENA.
Join the waitlist and be the first to know when Hassaleh launches.