About us
We’re building the digital savings layer for MENA.
Hassaleh is building the easiest way for everyday people to turn spare change into digital assets.
We believe access to modern finance should not be limited to people who already understand exchanges, wallets, charts, and market timing.
Join the waitlistOur values
The principles that guide everything we build.
At Hassaleh, our values are in service of everyday users.
Customer trust first
Trust is hard earned and easily lost. We are building Hassaleh with security, clarity, and user confidence at the center of every decision.
Participation is power
Small amounts matter. We believe everyday users deserve access to digital assets without needing large upfront investments.
Built for the region
Hassaleh is not a Western product copied into MENA. It is being built with the region’s currencies, habits, and financial realities in mind.
First-principles thinking
We do not assume crypto has to stay complicated. We rethink the entry point from the ground up: daily spending, automatic saving, and simple education.
Lean and disciplined
We build with focus. The goal is not to add noise, but to deliver a product people can understand, trust, and use every day.
High performance
We move with urgency, ownership, and a bias for action. If something is confusing, slow, or broken, we fix it.
Our conviction
Crypto is not just another asset class. We believe it can become a new financial rail for the Middle East.
Hassaleh exists to make that future easier to access. We want to help everyday users start small, build confidence, and participate in the next generation of digital finance.
Our team
Built by operators. Shaped by crypto conviction.
Founder & CEO
Karam Alrafati
Co-Founder & CMO
Rama Abu Diab
Co-Founder & VP of Product
Mahmoud Joudeh
Karam Alrafati
Founder & CEO
Karam founded Hassaleh after years of working in technology and investing in crypto. With 8 years of experience leading digital platforms and cross-functional projects, an MBA from DePaul University, and active crypto experience since 2017, Karam has seen both sides of the market: the opportunity digital assets create, and the barriers that keep everyday people out.
That experience shaped the core idea behind Hassaleh: crypto should not only be accessible to people who already understand exchanges, wallets, charts, and timing. It should be simple enough to start with spare change.
Rama Abu Diab
Co-Founder & CMO
Rama leads marketing, brand strategy, and growth for Hassaleh. With an MBA from DePaul University and a strong business background, she is focused on building the trust, clarity, and regional brand presence needed to bring Hassaleh to everyday users.
As an active crypto investor, Rama understands the importance of digital assets and the need to communicate them in a way that feels clear, approachable, and credible across the region.
Mahmoud Joudeh
Co-Founder & VP of Product
Mahmoud brings 10 years of product sales experience, giving Hassaleh a deep understanding of how users evaluate, adopt, and trust new products. His background strengthens the product strategy, user experience, and go-to-market execution behind Hassaleh.
As an active crypto investor, Mahmoud understands why digital assets matter and why the next wave of adoption depends on products that feel simple, trustworthy, and built for real everyday behavior.
Different backgrounds. Same mission: build Hassaleh into a trusted digital savings platform that helps improve financial access, crypto adoption, and long-term economic opportunity across the Middle East.
Where we’re building
Built between Chicago and Amman. Focused on MENA.
Chicago, USA
Where our journey began. Home to our early team, partners, and global network.
Amman, Jordan
Where we’re growing. Amman is planned as our regional headquarters as we scale across MENA.
Be part of the future of saving in MENA.
Join the waitlist and be the first to know when Hassaleh opens early access.